37+ Best Tools for Marketing Agencies to Streamline & Scale
Mar 19, 2025
Orlando Osorio
Marketing agencies thrive on efficiency, collaboration, and data-driven decision-making. The right tools can help streamline workflows, optimize resource management, and improve client results. Whether you're looking for SEO, content marketing, automation, analytics, or project management tools, this guide covers the best options available.
Categories of Marketing Agency Tools
Project & Resource Management
SEO & Content Marketing
Social Media Management
PPC & Advertising
Analytics & Reporting
Marketing Automation & CRM
Design & Creative
🚀 Project & Resource Management
Supervisible – Agency resource management tool for optimizing team bandwidth and project execution.
Asana – Task and project management software for teams to stay organized.
Trello – Kanban-style workflow management for simple task tracking.
ClickUp – All-in-one project management platform with time tracking, docs, and automation.
Monday.com – Customizable project and workflow management.
Notion – Hybrid tool for documentation, task management, and collaboration.
🔍 SEO & Content Marketing
Ahrefs – Comprehensive SEO tool for keyword research, backlink analysis, and site audits.
SEMrush – All-in-one SEO and digital marketing toolkit.
Moz Pro – SEO software for keyword tracking, audits, and competitive analysis.
SurferSEO – AI-driven content optimization tool for better rankings.
Clearscope – Content optimization and SEO keyword analysis.
Frase.io – AI-powered SEO research and content generation.
📢 Social Media Management
Hootsuite – Social media scheduling and analytics platform.
Buffer – Simple social media scheduling and automation tool.
Sprout Social – Advanced social media management and engagement tracking.
Later – Instagram-first social scheduling with media management.
Loomly – Social media calendar and post management.
🎯 PPC & Advertising
Google Ads – Essential tool for running paid search and display campaigns.
Facebook Business Manager – Manage Facebook and Instagram ads efficiently.
AdEspresso – A/B testing and optimization tool for Facebook ads.
SpyFu – Competitive research for PPC campaigns.
WordStream – AI-driven PPC campaign optimization.
📊 Analytics & Reporting
Google Analytics – Must-have for tracking website performance and user behavior.
Google Data Studio – Custom dashboard creation for client reporting.
Looker Studio – Advanced business intelligence and data visualization.
Supermetrics – Automates data collection for SEO, PPC, and analytics reporting.
Mixpanel – Product and user analytics for engagement tracking.
🤖 Marketing Automation & CRM
HubSpot – All-in-one CRM, email marketing, and automation.
ActiveCampaign – Email automation and customer journey tracking.
Marketo – Enterprise-level marketing automation.
Pipedrive – CRM focused on sales pipeline management.
Zapier – Automates workflows by integrating different marketing tools.
🎨 Design & Creative
Canva – Drag-and-drop design tool for agencies without in-house designers.
Figma – UX/UI design collaboration for teams.
Adobe Creative Cloud – Industry-standard tools for graphic design, video editing, and more.
Remove.bg – AI-powered background removal for quick edits.
LottieFiles – Library of motion graphics and animations.
Conclusion
Choosing the right tools can make or break your agency’s efficiency and growth. From Supervisible for resource management to Ahrefs for SEO and HubSpot for automation, these tools will help your agency scale smarter and faster.
Looking to optimize resource management and team allocation? Try Supervisible today and streamline your agency’s workflow!
Author: Orlando Osorio
Learned Growth, SEO, Content, Webflow working w/ MasterClass, Robinhood, Medium, Reforge, BetterUp (and new startups). Now helping teams hit unicorn status.
Orlando Osorio is a growth marketing expert, entrepreneur, and angel investor with over a decade of experience helping startups and tech companies scale. He is the founder of Meaningful, a full-stack growth marketing agency that helps startups grow through a data-driven, experiment-led approach. The agency specializes in SEO, content strategy, web development, and growth acquisition, optimizing visibility across Google, YouTube, Perplexity, and ChatGPT.
His expertise extends to MVP development, conversion rate optimization (CRO), and data-driven decision-making through advanced tracking, analytics, and dashboards. Meaningful also optimizes marketing operations with martech automation and seamless integrations.
Beyond execution, the agency provides fractional CMO and CTO services, offering strategic planning, resource allocation, and team mentorship. At Meaningful, strategy, execution, and innovation drive sustainable growth.
Orlando has worked with unicorns and high-growth companies across multiple regions. In the US, he has collaborated with Medium, Robinhood, BetterUp, Reforge, Grove, SamCart, CloudKitchens, ConsumerAffairs, and Swagbucks. In Latin America, he has helped scale Minu, Cashea, Moons, Siclo, Conekta, Klar, Luuna, Crabi, Delta Protect, and Reservamos. In Europe, he has worked with Raycast and Pearson.
Beyond running Meaningful, Orlando is a limited partner at 0BS, Nascent, and 500 Startups, actively investing in and advising early-stage startups. He has founded five companies in travel, wellness, and consulting and participated in MassChallenge, Wayra, and Startup Chile.
As a member of Reforge and Demand Curve, Orlando is a Webflow developer and a strong advocate for the no-code movement. He is passionate about mentorship, coaching teams, and advising founders on go-to-market and growth strategies.
His impact has been recognized across the tech ecosystem. One of his previous companies secured angel investment from Michael Seibel, CEO of Y Combinator, highlighting his ability to build and scale innovative ventures. Additionally, his expertise in web design and development earned him an award from Webflow.
Recently, he joined as a mentor at Endeavor and became an active contributor to Mexico Tech Week, reinforcing his commitment to the startup ecosystem. In his spare time, he hosts Accionables, a podcast where he engages in conversations with industry leaders and innovators.